:root {
  --bg: #0b1112;
  --text: #ece7dd;
  --muted: #a89f91;
  --accent: #c2613b;
  --accent-2: #e2dbcf;
  --line: #2a2f30;
  --maxw: 1120px;
  --radius: 18px;
}

* {
  box-sizing: border-box;
}

html,
body {
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: "Space Grotesk", sans-serif;
  background: radial-gradient(circle at 20% 0%, #1c1f21 0%, var(--bg) 40%), var(--bg);
  color: var(--text);
  line-height: 1.5;
  min-height: 100vh;
  overflow-x: hidden;
}

a {
  color: inherit;
}

:focus-visible {
  outline: 3px solid var(--accent-2);
  outline-offset: 2px;
}

.skip-link {
  position: absolute;
  left: 0.75rem;
  top: -3rem;
  padding: 0.65rem 0.85rem;
  border-radius: 0.6rem;
  background: #ffffff;
  color: #061612;
  text-decoration: none;
  font-weight: 700;
  z-index: 40;
}

.skip-link:focus-visible {
  top: 0.75rem;
}

.bg-orb {
  position: fixed;
  border-radius: 999px;
  filter: blur(60px);
  opacity: 0.22;
  pointer-events: none;
  z-index: -1;
}

.orb-a {
  width: 360px;
  height: 360px;
  background: var(--accent);
  top: -100px;
  right: -120px;
}

.orb-b {
  width: 280px;
  height: 280px;
  background: var(--accent-2);
  bottom: -120px;
  left: -80px;
}

.site-header,
.hero,
.metrics,
.services,
.clients,
.process,
.about-grid,
.section-head,
.site-footer {
  width: min(var(--maxw), 92vw);
  margin: 0 auto;
}

.site-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  width: 100%;
  max-width: none;
  margin: 0;
  padding: 1.2rem max(4vw, calc((100vw - var(--maxw)) / 2));
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(11, 17, 18, 0.94);
  backdrop-filter: blur(8px);
}

.brand {
  font-family: "Archivo Black", sans-serif;
  letter-spacing: 0.04em;
  text-decoration: none;
  text-transform: uppercase;
  font-size: 1.05rem;
}

.brand img {
  display: block;
  height: 42px;
  width: auto;
}

nav {
  display: flex;
  gap: 1.2rem;
  flex-wrap: wrap;
}

nav a {
  text-decoration: none;
  color: var(--muted);
  font-weight: 600;
}

nav a[aria-current="page"] {
  color: var(--text);
}

.hero {
  padding: 4rem 0 2rem;
}

[id] {
  scroll-margin-top: 6.4rem;
}

.hero-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 0.9fr);
  gap: clamp(1rem, 2.4vw, 2rem);
  align-items: center;
}

.hero-copy {
  grid-column: 1;
}

.hero-logo {
  grid-column: 2;
  margin: 0;
  justify-self: end;
  align-self: center;
  margin-top: -250px;
  width: clamp(320px, 42vw, 620px);
}

.hero-logo img {
  width: 100%;
  height: auto;
  display: block;
}

.eyebrow {
  color: var(--accent);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-weight: 700;
  font-size: 0.78rem;
  margin: 0 0 0.8rem;
}

h1,
h2,
h3 {
  line-height: 1.08;
  margin: 0 0 0.9rem;
}

h1 {
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(2rem, 8vw, 5rem);
  text-transform: uppercase;
  max-width: 13ch;
}

h2 {
  font-family: "Archivo Black", sans-serif;
  font-size: clamp(1.4rem, 4vw, 2.2rem);
  text-transform: uppercase;
}

h3 {
  font-size: 1.15rem;
}

.lede {
  max-width: 60ch;
  color: var(--muted);
  font-size: 1.04rem;
}

.subheadline {
  max-width: 60ch;
  margin: 0 0 0.7rem;
  font-weight: 700;
  color: #ddd5c8;
}

.cta-row {
  display: flex;
  gap: 0.8rem;
  flex-wrap: wrap;
  margin-top: 1.4rem;
}

.btn {
  display: inline-block;
  text-decoration: none;
  padding: 0.72rem 1rem;
  border-radius: 999px;
  border: 1px solid var(--line);
  font-weight: 700;
}

.btn:focus-visible {
  outline-offset: 3px;
}

.btn-primary {
  background: var(--accent);
  color: #1c0f0a;
  border-color: transparent;
}

.btn-ghost {
  color: var(--text);
  background: rgba(255, 255, 255, 0.02);
}

.metrics,
.about-grid,
.founder-story,
.service-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(12, 1fr);
}

.card,
.service-item,
.client-logo {
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.04), rgba(255, 255, 255, 0.01));
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1rem;
}

.metrics .card,
.about-grid .card {
  grid-column: span 4;
}

.service-grid .service-item {
  grid-column: span 4;
}

.client-grid {
  display: grid;
  gap: 0.9rem;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.client-logo {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 96px;
  background: #ffffff;
  border-color: rgba(255, 255, 255, 0.55);
  transition: transform 180ms ease, border-color 180ms ease;
}

.client-logo:hover {
  transform: translateY(-3px);
  border-color: var(--accent);
}

.client-logo img {
  width: 170px;
  height: 64px;
  object-fit: contain;
}

.kicker {
  color: var(--accent-2);
  font-weight: 700;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.services,
.clients,
.process,
.about-grid,
.founder-story,
.section-head {
  margin-top: 2.6rem;
}

.founder-story {
  grid-template-columns: minmax(220px, 360px) minmax(0, 1fr);
  align-items: start;
  gap: 1.6rem;
}

.founder-photo {
  margin: 0;
  grid-column: 1;
  padding: 0.7rem;
  max-width: 360px;
  justify-self: start;
}

.founder-photo img {
  width: 100%;
  height: auto;
  object-fit: contain;
  border-radius: 12px;
  display: block;
}

.founder-photo figcaption {
  color: var(--muted);
  margin-top: 0.55rem;
  font-size: 0.86rem;
}

.founder-copy {
  grid-column: 2;
}

.founder-copy p {
  max-width: 64ch;
}

.founder-quote {
  color: var(--accent-2);
  font-weight: 700;
}

.positioning-strip .card {
  padding: 1.1rem 1.15rem;
}

.positioning-list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.8rem;
}

.positioning-list li {
  border: 1px solid rgba(255, 255, 255, 0.06);
  border-radius: 12px;
  padding: 0.72rem 0.8rem;
  background: rgba(255, 255, 255, 0.02);
}

.service-categories {
  display: grid;
  gap: 1rem;
}

.service-tabs {
  display: grid;
  gap: 0.8rem;
}

.service-tablist {
  display: flex;
  gap: 0.55rem;
  flex-wrap: wrap;
}

.service-tab {
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.02);
  color: var(--text);
  padding: 0.5rem 0.82rem;
  font: inherit;
  font-weight: 700;
  cursor: pointer;
}

.service-tab.is-active,
.service-tab[aria-selected="true"] {
  background: var(--accent);
  color: #1c0f0a;
  border-color: transparent;
}

.service-tabpanel {
  margin: 0;
}

.service-category {
  padding: 1.1rem;
}

.category-head {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 0.8rem;
}

.category-head h3 {
  margin: 0;
}

.category-icon {
  width: 1.55rem;
  height: 1.55rem;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--accent);
}

.category-icon svg {
  width: 100%;
  height: 100%;
}

.service-detail-grid {
  display: grid;
  gap: 0.9rem;
  grid-template-columns: 1fr;
}

.service-category .service-detail-grid {
  grid-template-columns: minmax(0, 1fr);
}

.service-detail {
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: 12px;
  padding: 0.85rem;
  background: rgba(255, 255, 255, 0.02);
  width: 100%;
}

.service-category .service-detail {
  grid-column: 1 / -1;
}

.service-detail h4 {
  margin: 0 0 0.55rem;
  font-size: 1.03rem;
}

.outcome-line,
.best-for {
  margin: 0 0 0.65rem;
}

.clean-list {
  margin: 0 0 0.7rem;
  padding-left: 1.1rem;
}

.clean-list li + li {
  margin-top: 0.28rem;
}

.process-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.proof-grid,
.testimonial-grid {
  display: grid;
  gap: 0.95rem;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.proof-pair-grid {
  display: grid;
  gap: 0.95rem;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.proof-pair {
  display: grid;
  gap: 0.8rem;
}

.proof-quote {
  margin: 0;
}

.proof-quote cite {
  display: block;
  margin-top: 0.75rem;
  color: var(--muted);
  font-size: 0.86rem;
}

.testimonial-grid {
  margin-top: 1rem;
}

.testimonial-grid blockquote {
  margin: 0;
}

.testimonial-grid cite {
  display: block;
  margin-top: 0.75rem;
  color: var(--muted);
  font-size: 0.86rem;
}

.faq-list {
  display: grid;
  gap: 0.7rem;
}

.faq-list details {
  padding: 0.85rem 0.95rem;
}

.faq-list summary {
  cursor: pointer;
  font-weight: 700;
}

.faq-list p {
  margin: 0.7rem 0 0;
  color: var(--muted);
}

.site-footer {
  margin-top: 3rem;
  padding: 1.2rem 0 2.4rem;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
  color: var(--muted);
  font-size: 0.92rem;
}

.mobile-sticky-cta {
  display: none;
}

.js .reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 700ms ease, transform 700ms ease;
}

.js .reveal.in {
  opacity: 1;
  transform: translateY(0);
}

.lead-form {
  margin-top: 1rem;
  display: grid;
  gap: 0.8rem;
}

.lead-form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem;
}

.lead-form label {
  font-size: 0.9rem;
  font-weight: 600;
  color: #d8ebe3;
}

.lead-form input,
.lead-form textarea {
  width: 100%;
  margin-top: 0.35rem;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: rgba(255, 255, 255, 0.03);
  color: var(--text);
  font: inherit;
  padding: 0.62rem 0.68rem;
}

.lead-form textarea {
  min-height: 110px;
  resize: vertical;
}

.lead-form-note {
  color: var(--muted);
  font-size: 0.86rem;
  margin: 0.1rem 0 0;
}

.delay-1 {
  transition-delay: 100ms;
}

.delay-2 {
  transition-delay: 200ms;
}

.delay-3 {
  transition-delay: 320ms;
}

@media (max-width: 860px) {
  .metrics .card,
  .about-grid .card,
  .service-grid .service-item,
  .founder-photo,
  .founder-copy {
    grid-column: span 12;
  }

  .client-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  h1 {
    max-width: 17ch;
  }

  .site-header {
    gap: 1rem;
    align-items: flex-start;
    flex-direction: column;
  }

  .brand img {
    height: 36px;
  }

  .hero-layout {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    grid-column: 1;
  }

  .hero-logo {
    grid-column: 1;
    justify-self: center;
    margin-top: 0;
    width: min(100%, 320px);
  }

  .has-mobile-cta .mobile-sticky-cta {
    display: block;
    position: fixed;
    left: 0;
    right: 0;
    bottom: 0;
    padding: 0.75rem min(4vw, 1rem) calc(0.75rem + env(safe-area-inset-bottom));
    background: linear-gradient(180deg, rgba(11, 17, 18, 0), rgba(11, 17, 18, 0.96) 40%);
    z-index: 30;
  }

  .mobile-sticky-cta .btn {
    display: block;
    text-align: center;
    width: 100%;
  }

  body.has-mobile-cta {
    padding-bottom: 5.5rem;
  }

  .lead-form-grid {
    grid-template-columns: 1fr;
  }

  .founder-story {
    grid-template-columns: 1fr;
  }

  .service-detail-grid,
  .process-grid,
  .proof-grid,
  .testimonial-grid,
  .proof-pair-grid {
    grid-template-columns: 1fr;
  }

  .service-tablist {
    display: grid;
  }
}

@media (max-width: 520px) {
  .client-grid {
    grid-template-columns: 1fr;
  }
}

.blog-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.blog-card h2,
.blog-card h3 {
  font-size: 1.1rem;
  margin-bottom: 0.6rem;
  text-transform: none;
}

.blog-card a {
  text-decoration: none;
}

.blog-card p {
  color: var(--muted);
}

.pager {
  margin-top: 1rem;
  display: flex;
  gap: 0.5rem;
  align-items: center;
}

.pager a,
.pager span {
  min-width: 2rem;
  text-align: center;
  padding: 0.35rem 0.6rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  text-decoration: none;
}

.pager span[aria-current="page"] {
  background: var(--accent);
  color: #1c0f0a;
  border-color: transparent;
}

.insights-hero-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(220px, 0.95fr);
  align-items: center;
  gap: clamp(1rem, 2.4vw, 2rem);
}

.insights-hero-copy {
  max-width: 56ch;
}

.insights-hero-copy h1 {
  max-width: 13ch;
}

.insights-hero-image {
  margin: 0;
  justify-self: center;
  width: min(100%, 640px);
  transform: none;
}

.insights-hero-image img {
  width: 100%;
  height: auto;
  display: block;
}

.services-hero-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(220px, 0.95fr);
  align-items: center;
  gap: clamp(1rem, 2.4vw, 2rem);
}

.services-hero-image {
  margin: 0;
  justify-self: center;
  width: min(100%, 640px);
}

.services-hero-image img {
  width: 100%;
  height: auto;
  display: block;
}

@media (max-width: 860px) {
  .blog-grid {
    grid-template-columns: 1fr;
  }

  .insights-hero-layout {
    grid-template-columns: 1fr;
  }

  .insights-hero-copy {
    text-align: center;
  }

  .insights-hero-image {
    transform: none;
    width: min(100%, 560px);
  }

  .services-hero-layout {
    grid-template-columns: 1fr;
  }

  .services-hero-copy {
    text-align: center;
  }

  .services-hero-image {
    width: min(100%, 560px);
  }

  .insights-hero-image,
  .services-hero-image {
    display: none;
  }
}

.rss-feed {
  padding: 1rem 1.1rem;
}

.rss-status {
  margin: 0;
  color: var(--muted);
}

.rss-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.72rem;
}

.rss-list li {
  border: 1px solid rgba(255, 255, 255, 0.07);
  border-radius: 12px;
  padding: 0.7rem 0.78rem;
  display: grid;
  gap: 0.2rem;
}

.rss-list a {
  text-decoration: none;
  font-weight: 600;
}

.rss-list a:hover {
  text-decoration: underline;
}

.rss-date {
  color: var(--muted);
  font-size: 0.82rem;
}